Sectors
A considered, high-value purchase decided over weeks — and mostly on a phone screen before anyone visits a showroom.
Kitchens are the largest part of Triple Eight's portfolio. It is a category where the product is expensive, the decision is slow, and the buyer researches visually long before they speak to a salesperson.
That shapes the marketing: the work has to show finish, material and craftsmanship convincingly on a small screen, and it has to be consistent enough that a brand seen in March is still recognised in June.
When every showroom competes on quotation alone, margin disappears. Positioning has to give the buyer a second reason to choose — design point of view, finish quality, installation reliability — and the creative has to make that reason visible rather than stated.
Nobody buys a kitchen from a paragraph. Vertical video that moves through the space, close detail on the material and the hardware, and photography that survives compression are what carry the argument.
The gap between first interest and purchase is measured in weeks or months. Publishing has to be steady across that window, and paid media has to keep the brand in front of the same buyer without exhausting one piece of creative.
Most kitchen enquiries in Egypt start as a comment or a direct message. Community response and the handover to the client's sales team matter as much as the campaign that generated the message.
Next step
Small senior teams, direct communication, and clear reporting on what moved and why.