Service
The identity that carries the positioning — built as a reusable system, not a one-off logo file.
A brand in Egypt is met far more often on a phone screen than on a signboard. Triple Eight designs identities for that reality: systems that hold together across a reel, a catalogue, a showroom wall and a paid ad, without being rebuilt every time.
Because identity and performance sit under one roof here, the system is designed for the formats the brand actually publishes in. Templates are handed over as working files, not as pictures in a PDF.
We build the logo and wordmark set, the colour and typography tokens, the layout grid, and the template kit for the formats you publish in. Every element is documented with its clear space, minimum size and permitted variants, so the brand survives contact with real production.
A system that only works in a brand book is a liability. We test each direction where it will be seen — a vertical reel, a story frame, a product card, a printed quotation — before it is signed off, and we ship the templates alongside the guidelines.
Guidelines cover usage, misuse, colour ratios and typographic hierarchy in plain language. The files are structured so an in-house designer or a production partner can pick them up without calling us for permission on every layout.
Next step
Small senior teams, direct communication, and clear reporting on what moved and why.