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Service

Performance marketing & paid media

Paid distribution of the creative, planned and bought against a metric agreed before the first pound is spent.

Attention has to be bought as deliberately as it is designed. Triple Eight plans and runs paid media so the brand's best creative reaches the people most likely to act on it, and so every result can be traced back to a decision rather than to luck.

Because the same team makes the creative, testing is not a negotiation with an outside supplier. When the data says a hook is not working, a new one is produced.

Planning and budget split

We agree the objective and the metric first — leads, qualified enquiries, showroom visits or sales conversations — then build the media plan around it: platform split, audience structure, budget pacing and the testing calendar.

Creative testing as the main lever

In short-video channels the creative, not the bid, decides most of the outcome. We ship variants deliberately, retire what loses, and feed the winners back into the content plan so the next production round starts from evidence.

Reporting in plain language

Reporting states what moved, why we think it moved, and what changes next. No vanity metrics presented as results, and no claims the tracking cannot support.

What you get

  • Media plan and budget split
  • Campaign build and daily management
  • Performance creative sets
  • Structured creative testing cycles
  • Recurring performance reporting

Frequently asked questions

How much should a business in Egypt spend on ads?
Enough for the platform to exit the learning phase on each campaign and still leave room to test creative — below that, results are noise. Triple Eight recommends a starting budget after looking at your margin, your average order value and your sales capacity, and reviews it against the reporting instead of fixing it once.
Google Ads or Meta Ads — which is better?
They answer different questions. Google captures people already searching for what you sell; Meta and TikTok create demand and are usually stronger for visual, considered products such as kitchens and furniture. Most brands need both eventually, and the split should follow the reporting.
What is the difference between SEO and paid ads?
Paid ads buy visibility immediately and stop the moment the budget stops. Search visibility is earned over months and keeps working, but it is slower to start. They are complementary: ads fund the short term while the owned assets compound.

Related services

Sectors we apply this in

Next step

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Small senior teams, direct communication, and clear reporting on what moved and why.

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