What should a marketing report actually contain?

The agreed metric, the movement against it, the reason for the movement, and the decision it leads to. Reach and impressions are context, not results.

Can you track leads that arrive by WhatsApp or direct message?

Yes, to the point where they leave the platform. We track the click or the action that starts the conversation, and agree with your sales team how the conversation outcome is recorded afterwards.

How long before performance work can be judged?

Long enough for the campaigns to leave the learning phase and for several creative variants to run — typically a cycle of weeks, not days. We agree the review point up front so nobody is judging noise.

Service

Analytics & growth reporting

Instrumentation of the funnel and clear reporting on what moved, why, and what changes next.

Most marketing arguments are lost because nobody agreed what success meant. Triple Eight defines the metric before the work starts, instruments the funnel so it can actually be measured, then reports on it in language a founder can act on.

This is the strand that keeps the other five honest: creative decisions are argued with evidence rather than taste.

Define the metric first

We agree what counts as a lead, a qualified enquiry and a sale, and where each is recorded. Without that, every later number is contested.

Instrument the funnel

Events are set up across the site and the channels so the path from first view to enquiry is visible: page views, content interactions, contact actions and message clicks — collected without exposing personal data.

Report, decide, iterate

Recurring reporting states what changed, the most likely reason, and the recommended next move. Decisions are made in the meeting; the dashboard is evidence, not the deliverable.

What you get

Metric definitions
Funnel and event instrumentation
Channel attribution view
Recurring performance reporting
Iteration recommendations

Frequently asked questions

What should a marketing report actually contain?: The agreed metric, the movement against it, the reason for the movement, and the decision it leads to. Reach and impressions are context, not results.
Can you track leads that arrive by WhatsApp or direct message?: Yes, to the point where they leave the platform. We track the click or the action that starts the conversation, and agree with your sales team how the conversation outcome is recorded afterwards.
How long before performance work can be judged?: Long enough for the campaigns to leave the learning phase and for several creative variants to run — typically a cycle of weeks, not days. We agree the review point up front so nobody is judging noise.

Related services

Sectors we apply this in

Next step

Start a project

Small senior teams, direct communication, and clear reporting on what moved and why.

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